The LINQ Promenade is one of the easiest places to visit in the center of the Las Vegas Strip. It is an outdoor shopping, dining, and entertainment district between The LINQ Hotel and Flamingo Las Vegas, with quick access from Caesars Palace, Harrah’s, Horseshoe, The Cromwell, Paris Las Vegas, and the Strip sidewalk.
The Promenade is best known for the High Roller Observation Wheel, Fly LINQ Zipline, ICEBAR, Brooklyn Bowl, Gordon Ramsay Fish & Chips, Yard House, Chayo, I Love Sugar, Club Tattoo, and casual Strip dining.
It is not a traditional indoor mall. It feels more like a pedestrian street filled with restaurants, bars, attractions, shops, photo spots, and tourists walking between the Strip and the High Roller.
This guide covers the best things to do at The LINQ Promenade, including attractions, restaurants, bars, shopping, parking, and what has changed from older guides.
Getting to The LINQ Promenade and Where to Park
The LINQ Promenade is located at 3545 Las Vegas Boulevard South, Las Vegas, NV 89109. It sits between The LINQ Hotel + Experience and Flamingo Las Vegas, directly across the Strip from Caesars Palace.
If you are already on the center Strip, walking is usually the easiest way to reach the Promenade. It is close to:
- The LINQ Hotel
- Flamingo Las Vegas
- Harrah’s Las Vegas
- Caesars Palace
- The Cromwell
- Horseshoe Las Vegas
- Paris Las Vegas
If you are driving, use The LINQ self-parking garage. Parking is not usually free for most visitors. Caesars Entertainment’s current Las Vegas parking policy lists registered hotel guests at $20 per day and non-members at $25 per day, with free or discounted parking for certain Caesars Rewards tiers.
Nevada locals and Caesars Rewards members may have different benefits depending on the day, property, and current Caesars policy. Always check the posted rate before entering the garage.
If you are only visiting for dinner, the High Roller, or a short walk, compare parking at nearby Caesars properties, rideshare, taxi, or walking from your hotel.
Best Things to Do at The LINQ Promenade
1. Ride the High Roller Observation Wheel
The High Roller is the signature attraction at The LINQ Promenade. It is a 550-foot observation wheel with 28 cabins, and one full rotation takes about 30 minutes.
From the High Roller, you can see the Las Vegas Strip, Caesars Palace, Bellagio, The Venetian, Sphere, Wynn, downtown Las Vegas, the mountains, and the surrounding valley. The experience is especially popular at night when the Strip lights are on.
There are several ticket types, including daytime tickets, anytime tickets, Fast Pass options, youth tickets, and Happy Half Hour cabins. Happy Half Hour is a 21+ experience that includes an open bar during one rotation.
Older versions of this article listed fixed ticket prices, but High Roller pricing changes by ticket type, date, time, and seller. Check the current Caesars / Ticketmaster page before publishing exact prices.
The High Roller is best for:
- First-time Las Vegas visitors
- Couples
- Families
- Night views
- Happy Half Hour drinks
- People who want an easy attraction without leaving the Strip
Daytime rides are usually better for clear desert and mountain views. Nighttime rides are better for Strip lights and a classic Vegas view.
2. Fly Over the Promenade on Fly LINQ Zipline
Fly LINQ is the only zipline on the Las Vegas Strip. Riders launch from a 12-story tower and fly 1,121 feet above The LINQ Promenade toward the High Roller.
Fly LINQ can reach speeds up to about 35 mph, making it a quick but memorable thrill ride in the center of the Strip.
Current public ticket information lists typical hours as:
- Monday to Thursday: 12:00 PM-9:30 PM
- Friday to Sunday: 12:00 PM-12:00 AM
Hours, weather closures, and ticket availability can change, so check the current schedule before going.
Fly LINQ is best for:
- Thrill seekers
- Groups of friends
- Teens and adults
- People who want a short activity between meals or bars
- Visitors who want a Strip zipline without going downtown to SlotZilla
If you want a calmer experience, choose the High Roller. If you want something faster and more active, choose Fly LINQ.
3. Chill Out at ICEBAR
ICEBAR at The LINQ Promenade is a frozen bar and attraction made with ice sculptures, ice seating, and ice glasses.
When you enter, staff provide winter gear so you can stay comfortable inside the cold environment. It is a fun contrast to the Las Vegas heat, especially during summer.
The LINQ Promenade ICEBAR location is between Brooklyn Bowl and In-N-Out Burger. Current listed hours are:
- Sunday to Thursday: 11:00 AM-12:00 AM
- Friday and Saturday: 11:00 AM-2:00 AM
ICEBAR is best for:
- Couples
- Groups
- Photo opportunities
- Beating the summer heat
- Visitors who want a quick indoor attraction
- Families earlier in the day, depending on current age rules
Adults can order cocktails, while younger guests may be able to enjoy mocktails depending on the package and time of day.
4. See a Concert or Go Bowling at Brooklyn Bowl
Brooklyn Bowl Las Vegas is one of the most important entertainment venues at The LINQ Promenade.
It is not just a bowling alley. It combines 32 bowling lanes, live music, six bars, food by Blue Ribbon Restaurants, private events, VIP upgrades, and a concert calendar that changes throughout the year.
Brooklyn Bowl is best for:
- Live music
- Bowling with friends
- Concert nights
- Group events
- Casual food and drinks
- People who want something more active than a bar
If you want to bowl during a concert or busy event night, check availability ahead of time. Some dates operate more like a concert venue than a casual bowling alley.
5. Eat at Gordon Ramsay Fish & Chips
Gordon Ramsay Fish & Chips is one of the most popular quick-service restaurants at The LINQ Promenade.
The menu focuses on British-style fish and chips, plus shrimp, chicken, sausage, fries, sauces, and shakes. It is fast casual, so reservations are not required.
Current official hours are:
- Monday to Thursday: 11:00 AM-10:00 PM
- Friday and Saturday: 11:00 AM-11:00 PM
- Sunday: 11:00 AM-10:00 PM
This is a good option if you want a celebrity-chef name without committing to a long sit-down meal. Lines can get long during peak meal times, but the food is easy to carry and eat while walking the Promenade.
6. Drink and Dine at Chayo Mexican Kitchen + Tequila Bar
Chayo Mexican Kitchen + Tequila Bar is one of the best full-service restaurants and nightlife-friendly spots at The LINQ Promenade.
It serves Mexican food, tequila, margaritas, cocktails, tacos, fajitas, enchiladas, brunch-style dishes, and party-friendly drinks. On weekends and late nights, it can feel more like a bar and Latin party spot than a simple restaurant.
Chayo is best for:
- Mexican food
- Tequila and margaritas
- Groups
- Weekend nightlife
- Brunch or dinner before the High Roller
- Visitors who want a lively sit-down meal
If you want a quieter meal, go earlier in the day. If you want more music and energy, go later.
7. Eat at Yard House
Yard House at The LINQ Promenade is a reliable choice when your group cannot agree on what to eat.
The menu includes burgers, tacos, pasta, salads, seafood, appetizers, steaks, chicken, vegetarian-friendly items, and a large beer selection. The LINQ location is also close to the High Roller, making it useful before or after a ride.
The best part of Yard House at The LINQ is the patio / second-floor seating, where you can enjoy the Promenade atmosphere and views toward the High Roller.
Yard House is best for:
- Large groups
- Beer lovers
- Casual dinner
- Sports and comfort food
- Families who need a broad menu
8. Try Flour & Barley Brick Oven Pizza
If you want pizza at The LINQ Promenade, Flour & Barley is the main stop.
The restaurant serves brick oven pizza, Italian-American comfort food, appetizers, cocktails, beer, and casual dishes that work well for groups. It is a good choice if you want something easier than a long restaurant reservation but more substantial than a snack.
Flour & Barley is best for:
- Pizza
- Casual Italian food
- Families
- Groups
- Quick dinner before High Roller or Fly LINQ
9. Visit I Love Sugar
I Love Sugar is one of the most eye-catching shops at The LINQ Promenade.
It is part candy store, part photo stop, and part adult candy martini bar. You can find bulk candy, novelty sweets, giant gummies, chocolate, candy gifts, and colorful displays designed for photos.
Kids usually love the candy displays, while adults may be interested in the candy-themed martini bar.
I Love Sugar is best for:
- Families
- Sweet tooths
- Souvenirs
- Photo stops
- Groups looking for a quick indoor break
Also Read: Best Candy Stores in Las Vegas
10. Stop at Ghirardelli Ice Cream and Chocolate Shop
Ghirardelli Ice Cream and Chocolate Shop is a good dessert stop if you want sundaes, shakes, chocolate, brownies, hot chocolate, or ice cream after dinner.
It is not the most unique Las Vegas attraction, but it is an easy crowd-pleaser. If you are visiting with kids or walking the Promenade after dinner, Ghirardelli is a simple place to stop for dessert.
Choose Ghirardelli if you want:
- Ice cream
- Chocolate
- Sundaes
- Family-friendly dessert
- A quick break from walking
11. Buy Pineapple Cookies at Honolulu Cookie Company
Honolulu Cookie Company is a small but popular stop for Hawaiian-style shortbread cookies.
The brand is known for its pineapple-shaped cookies in flavors such as chocolate chip, macadamia, coconut, pineapple, guava, and other tropical-inspired varieties.
This is a good shop if you want:
- A simple edible souvenir
- Gifts to bring home
- Hawaiian-style cookies
- A quick snack while walking the Promenade
12. Shop for Swimwear at Pier 30
Pier 30 is a swimwear and lifestyle shop at The LINQ Promenade.
It is useful if you forgot pool clothes, need sandals, want resort wear, or are shopping for a pool party outfit. The shop focuses on swimwear, action-sport apparel, accessories, and casual vacation style.
Pier 30 is best for:
- Pool party outfits
- Swimwear
- Sandals
- Vacation clothing
- Last-minute resort essentials
13. Get a Tattoo or Piercing at Club Tattoo
Club Tattoo is one of the most recognizable tattoo and piercing studios on the Strip.
The LINQ location offers tattoos, piercings, jewelry, consultations, walk-ins when available, and a more polished studio experience than many quick souvenir tattoo shops.
Current Club Tattoo LINQ hours are:
- Monday to Thursday: 10:00 AM-11:00 PM
- Friday to Sunday: 10:00 AM-12:00 AM
Club Tattoo is best for:
- Vegas trip tattoos
- Piercings
- High-quality jewelry
- Walk-ins or planned appointments
- Visitors who want a permanent souvenir
If you want a tattoo, book ahead for a custom piece. Walk-ins may be possible for smaller tattoos or simple designs.
Other Restaurants and Bars at The LINQ Promenade
The LINQ Promenade and nearby LINQ Hotel have more dining than the older article covered. Current food options may include:
- Guy Fieri’s Vegas Kitchen & Bar: Big-flavor American comfort food, burgers, wings, drinks, and casual Strip dining.
- Hash House A Go Go: Huge portions, breakfast, brunch, and twisted farm food.
- In-N-Out Burger: One of the easiest cheap eats near the Promenade.
- Buddy’s Jersey Eats by Buddy Valastro: Casual Italian-American and New Jersey-style comfort food.
- The Boss Café by Buddy Valastro: Deli-style eats, bakery items, and casual food.
- Breeze Daiquiri Bar: Frozen drinks for walking the Promenade.
- O’Sheas Casino: Casual casino bar energy, table games, beer pong, and Strip party atmosphere.
- Tilted Kilt Pub & Eatery: Pub-style food and drinks.
- Starbucks: Coffee and quick drinks.
Restaurant and bar lineups can change, so check the current LINQ / LINQ Promenade directory before publishing a final list.
Best Things to Do at The LINQ Promenade by Traveler Type
Best for first-time visitors
Ride the High Roller, walk the Promenade, eat at Gordon Ramsay Fish & Chips, and stop at I Love Sugar.
Best for families
Choose the High Roller, ICEBAR earlier in the day, Ghirardelli, Honolulu Cookie Company, Yard House, and casual walking / shopping.
Best for adults
Choose Happy Half Hour on the High Roller, Chayo, O’Sheas, Brooklyn Bowl, Yard House, ICEBAR cocktails, and Fly LINQ.
Best for groups
Choose Brooklyn Bowl, Yard House, Chayo, Fly LINQ, Beer / cocktail stops, and casual food spots like In-N-Out or Gordon Ramsay Fish & Chips.
Best for thrill seekers
Choose Fly LINQ Zipline.
Best for views
Choose the High Roller, especially at night or during Happy Half Hour.
Best for quick food
Choose Gordon Ramsay Fish & Chips, In-N-Out Burger, Flour & Barley, or Buddy’s Jersey Eats.
LINQ Promenade FAQs
Where is The LINQ Promenade?
The LINQ Promenade is located at 3545 Las Vegas Boulevard South, between The LINQ Hotel and Flamingo Las Vegas on the center Strip.
Is The LINQ Promenade free to visit?
Yes. Walking through The LINQ Promenade is free. Attractions, restaurants, bars, shops, High Roller, Fly LINQ, ICEBAR, and Brooklyn Bowl cost extra.
What is The LINQ Promenade known for?
The LINQ Promenade is best known for the High Roller Observation Wheel, Fly LINQ Zipline, ICEBAR, Brooklyn Bowl, Gordon Ramsay Fish & Chips, Yard House, I Love Sugar, Chayo, and casual Strip dining.
How long does the High Roller take?
The High Roller takes about 30 minutes for one full rotation.
How tall is the High Roller?
The High Roller is 550 feet tall.
Is Fly LINQ worth it?
Fly LINQ is worth it if you want a short thrill ride on the Strip. It is not a long attraction, but flying over the Promenade toward the High Roller is a fun Vegas experience.
Is ICEBAR at The LINQ kid-friendly?
ICEBAR may allow younger guests during certain times or with certain packages, but age rules can change. Check the current ICEBAR policy before going with children.
Is Museum of Selfies still at The LINQ?
Current attraction listings indicate that the Museum of Selfies at The LINQ Promenade has closed. Do not plan around it unless a new official reopening is confirmed.
Does The LINQ Promenade have parking?
Yes. The LINQ has a parking garage, but parking is not usually free for most visitors. Caesars parking rates and Caesars Rewards benefits apply.
What are the best restaurants at The LINQ Promenade?
Good choices include Gordon Ramsay Fish & Chips, Yard House, Chayo Mexican Kitchen + Tequila Bar, Flour & Barley, In-N-Out Burger, Guy Fieri’s Vegas Kitchen & Bar, Hash House A Go Go, and Buddy’s Jersey Eats.
Is The LINQ Promenade good at night?
Yes. The LINQ Promenade is especially fun at night because of the High Roller lights, restaurants, bars, Fly LINQ, Brooklyn Bowl events, and the lively center-Strip atmosphere.
Conclusion
The LINQ Promenade is one of the easiest places to explore on the center Strip. It has enough food, drinks, attractions, and shops to fill a few hours without requiring a full-day plan.
For first-time visitors, the High Roller is the main attraction. For thrill seekers, Fly LINQ is the best pick. For food, Gordon Ramsay Fish & Chips, Yard House, Chayo, Flour & Barley, In-N-Out, and Buddy’s Jersey Eats are all useful options. For drinks and entertainment, look at ICEBAR, Brooklyn Bowl, O’Sheas, Chayo, and Happy Half Hour on the High Roller.
The biggest update is that the Museum of Selfies should no longer be treated as a current LINQ Promenade attraction. Parking prices and attraction ticket prices have also changed, so avoid using old fixed ticket amounts unless you verify them on the current official page.
If you are staying near Caesars Palace, Flamingo, Harrah’s, Horseshoe, Paris Las Vegas, or The Cromwell, The LINQ Promenade is one of the easiest places to walk for casual dining, views, shopping, drinks, and quick entertainment.